Line Item veto essays

Line Item veto essays When the House passed the Line Item Veto legislation, in a strong bipartisan vote of 294-134, it took great strides toward assuring the American people that the purpose of government is to serve the needs of all Americans. It also indicated its intention to seriously address the budgetary problems created by forty years of elitist pork barrel arrogance by the majority party in Congress. Congressional approval will also take away a sinister political weapon, designed to distort the images presented to the people. Without the Line Item Veto the President was forced to either accept or reject any legislative proposal as it was written. Congress learned the trick of tacking on extra money for special projects, ones that usually helped fellow Representatives or Senators get reelected. In more blatant times they have actually increased Congressional salaries. In the article one example is cited by Rep. Joe Knollenberg of Michigan. Added to a bill to provide California ! earthquake relief last year was $10 Million for a train station in New York and funds for sugar cane growers in Hawaii. The public is seldom aware of this extra spending. Without the Line Item Veto the President must either sign or veto the bill with the pork attached. This ploy thus becomes a political weapon. If the President vetoes it his opponents can accuse him of not wanting to help Americans in need. U.S. Presidents since Ulysses S. Grant have all called for the Line Item Veto. In the article the new Speaker of The House was quoted as saying President after president has said it was something that would be good for America because it would allow the president to cut out some of the worst in spending. Opposition to the Line Item Veto argues it would tip the balance of power too heavily toward the White House. Another point postulated by those concerned suggest the President could use this power to favor one politician over another by s ...

Parasitic Flatworms Essays - Parasitology, Digenea, Helminthiases

Parasitic Flatworms Essays - Parasitology, Digenea, Helminthiases Parasitic Flatworms INTRODUCTION Imagine going to the doctor for a simple check up. Sure you've had some minor problems- indigestion, lack of energy, weight loss, and a bit of gas- but that's not out of the ordinary....or is it? In most cases you would be correct...but today is your unlucky day. The doctor has just informed you that you have a tapeworm parasite. PARASITIC CHARACTERISTICS By definition, a parasite is an organism that lives either in or on another organism. Infected organisms that are carrying a parasite are called host organisms- or hosts. This parasitic relationship can vary from benign to harmful- and sometimes even fatal. There are two main types of parasites: endoparasites and exoparasites, however endoparasites will be the focus of this paper, and flatworms in particular. Endoparasites are parasites that live inside the host organism. Endoparasites that inhabit vertebrates or invertebrates live off the nutrients in the food host organisms eat as well as the tissue of the host. These parasites not only live in the cavities of hollow organs but can also live within the tissue. Endoparasites can range from microscopic in size to 25 feet or more in length. Many worms are antiparasitic. Some live in the host's digestive tract feeding off the host's blood. Others, such as trichinosis, enter the host through the digestive tract and then migrate throughout the body tissue. Most microscopic worms secrete toxins into the hosts blood stream which then circulates and often causes damage to surrounding systems and tissue. The life cycle of endoparasites is as varied as the parasites themselves. Some parasites are permanent fixtures in a host's body, while others only live within the host for a limited amount of time. For example, parasitic worms can live within a host for up to 30 years! The host not even being aware of this fact because there are little or no symptoms of the invasion. Not only are life cycles varied for parasites but the number of hosts they live in are as well. Sometimes parasites live in only one host for their entire life- known as autecious - while others change hosts- known as heteroecious. In relation to the life cycle of parasitic worms, there are also different reproductive methods. Many parasites do not reproduce within their host, or reproduce to a limited degree. They are more likely to reproduce eggs that enter another host before they develop in the final host. These parasites just use their fist host as an intermediatory step in completing their life cycle. The species schistosoma ( Refer to Figure 1 ) from the class trematoda is an example of such a parasite. These parasites go through a life cycle in which they use an invertebrate, usually a snail as an intermediatory host. ( Refer to Figure 1a ) FLATWORM CHARACTERISTICS Flatworms from the phylum Platyhelminthes, are parasites that live within the intermediatory host but usually complete their sexual maturity within a vertebrate. They are broken into three major classes: Turbellaria, the most primitive, free-living class that resides either in or on a host, they generally live in a marine environment. Trematoda which is the small parasitic flatworm ( most of which are called flukes) has disk like suckers which attach to the outside or internal organs of their host, and the class Cestoda which consist of the parasitic flatworm known as the tapeworm. ( Refer to Figure 2 ) Tapeworms have no true digestive tract, therefore they live inside the digestive tract of vertebrates and some invertebrates, absorbing food through their body wall. They latch onto the walls of their host's digestive tract with suckers and hooks, located at their head, which is called a scolex. The phylum platyhelminthes are one of interest when discussing parasitic flatworms that in fect vertebrates and invertebrates. INFECTION Humans and animals are in continuous contact with microorganisms, because of this relationship there are numerous ways in which infection of flatworms can occur. Organisms that transmit parasites are known as vectors. Some vectors transmit parasites when they are eaten by the hosts. An example of this would be a flea eaten by a dog or cat. When the animal eats the flea, the immature form of the tapeworm emerges from the fleas body and later develops

Autobiographical reseach paper Essay Example | Topics and Well Written Essays - 1500 words

Autobiographical reseach paper - Essay Example It is one of the three counties that form the region of South Florida Metropolitan Area. One can see people of different race, color and culture merge in the pool of one single community, forming the community of Miami-Dade County. The variety of languages which are spoken throughout the county is reflection of this existing variety. The three official languages which are spoken are English, Spanish and Haitian Creole. Though besides these there are many other languages which can be heard while on the streets of the County, some of these are English, Spanish and Haitian Creole. Some of the other languages spoken are Brazilian, Portuguese, French, German, Hebrew, Italian and Russian. Most of the people speak other languages at home, and English outside. So the County has largest percentage of population who are bilingual or tri-lingual. . I feel very special being part of the community where there is so much diversity and acceptance, and almost no feeling of racial discrimination in h uman interaction within the society. (Miami, 2007) The community in which I live have a very historic date with the evidence of Native American settlement in the region as far back as 12, 000 years ago. The influence of the Tequesta people, who control much portion of the Southeastern Florida, is very evident. The cultural influence of hunting, fishing and gathering fruits and roots of the plants for food , is still very much part of practice, rather than being involved in agriculture. The Tequesta people have deep impact on the lifestyle of people residing, and have been credited with making the Miami Circle. Today this County can be said to have people representing from different countries and cultures like Argentineans, Bahamians, Brazilians, Canadians, Colombians, Cubans, Dominicans, French, Haitians, Hondurans, Jamaicans, Israelis, Italians, Mexicans, Nicaraguans, Russians,

Learning and Development Coursework Example | Topics and Well Written Essays - 1500 words

Learning and Development - Coursework Example Another issue is the challenge of providing expert training from a centralized resource. There is need to centralize and diversify training programs from the headquarters to the branch offices. This will cut down on costs of training and effectiveness at the branch offices. Another issue facing the Ventura organization is the need to deliver training against very tight timetables. This is because when anew client is acquired there is a need to deliver the requirements needed by the customer in a timely manner without the client experiencing any level of uncertainty as relates to service provision according to Harrison (2009, p. 29) By allowing employees to attend conferences that focus on topics of relevance to their position and the organization and ensuring that the organization have the employee make a presentation to other staff as a way of promoting the individuals learning experience and as a way of enhancing the organization. This should act as some form of off-the-job learning. By selecting the best of these opportunities and coming up with critical incident notes for staff to learn from and apply in their daily work life. For example a case of a client complaint that was handled effectively. By writing a brief summary of the incident and identifying the employees actions that led to a successful resolution and then sharing the notes with the employee involved and with others as appropriate. Alternately, if the situation was not handled well, it is again important to write a brief description of the incident plus identifying areas for improvement. Fieldtrips can be seen as an off-the-job activity. It is important to do a follow up the field trip by having staff share and explain to the rest what they have learned and how they can apply that learning to the organization. There are several tools can be made available to employees to help them perform better in their jobs. These tools can range from; manuals, procedural guidelines,

The way America is a dominant force Essay Example for Free

The way America is a dominant force Essay In terms of national identity, identify and analyse some of the roles television plays in the processes of globalization and identity formation. Discuss with reference to at least two British TV programs. In this essay I will be looking at the way television has an impact on the way has an affect on the way globalization, culture and identity is formed. To look at this I will be looking at the way America is a dominant force when it comes to marketing there shows to other countries and the way British shows have difficulty being accepted and also how British shows manage to create an identity through they way they act. American sitcoms have been a constant success in this country with such successful imports such as Friends, Seinfeld and Frasier, but what is the reason for there success in this country, looking at globalization, culture and politics I hope to discover why this is. First I will be looking at what globalization is and how this affects the way different programs from around the world are received, I will look at the differences in culture between not just the UK and America but various other countries that there shows are exported to. What is globalization in television? Since the 1980s there has been a steady rise in the transnational television in terms of that more than ever people own television sets and the fact that new technology has such as satellite and cable has allowed access to a completely new market. This has then lead to questions being raised about culture and cultural identities due to the fact that programs are now being beamed from all around the world. To understand how global television works you must first understand society since global television has an impact on society because when shows are being shown to different societies that there is always a different reaction to them. According to Kellner (1990) there is in excess of 750 million television sets being used in over 160 countries that are being viewed by over 2. 5 billion people a day. No doubt these figures have reached even a higher number today due to the fact there is now digital television and cable. The main fact with television that it is always changing, and what is yesterday is not what it is today, and what it is today is not what it will be tomorrow. However with television continuing this change, and as it continues its global expansion that there has been an uneven shift towards the west and in particular the USA. With the television originally being developed in the west and especially in America this has caused a shift in Americas favor so therefore they have been able to dictate what is shown not only in there country but by exporting there products to the rest of the world. However even though this is the main trend at the moment of America one way influence over the rest of the world this is not what globalization is about, globalization is more about a multi-directional and a multi-dimensional set of processes. Global television although it has allowed the development of new technologies with the influx ok Sky television and cable, has also been met with skepticism due to the fact that some countries prefer that the majority of there programs are created from there own country however with the dominance of America in the television market and there technology especially with Sky TV, this has been hard to regulate. Most countries have described these as threats because they believe that within the economics of television, the regulation of television and the identities, especially national identities, which are deemed to be in part the product of national television services. In other word what they are saying is that the majority of shows on there national television should be produced from there own country, and not to be overawed by Americas dominance and say no to all there imports. However this is a hard thing to do, due to the fact of Americas power and there development of new technology that has helped bring forward the Television, so with countries accepting this new technology there are therefore also accepting the influx of America shows. Although there is a reluctance to accept these shows, Im not talking about a reluctance to accept one or two shows. Im talking about accepting a lot of shows that outnumber countries own creations., however when the shows are shown and they become a success the channels controllers decide then to import more and more shows therefore they will start to outnumber there own shows. But if they are so against then importation of these shows why do they import so many, its because they are a success and they attract viewers, this will now lead on to why are these shows successful in our country. In Britain the dominant television company was the BBC this had dominated the television scene since it was created in the 1920s, until 1954 when the television act brought commercial television into the frame. The first such television station set up was Independent Television (ITV). The 1954 act had obliged that the ITV adopt norms of quality and balance, which were in essence the same of the public service developed by the BBC. In the 1980s another channel was set this was, Channel 4, unlike both the BBC and ITV channel 4 was not a maker of programs but a publisher, programs that were watched on channel either came from a mixture of ITV companies, imports or independent producers, this allowed the channel to show a different variety of programs that would not follow the same pattern as a BBC show, another purpose with channel 4 is to experiment with shows to bring in something that is not the same trend and to play with form and content. With the introduction of BskyB and cable, there was a limited impact at first, however over the years the performance picked up due to the fact there were more people getting Sky and Cable, and also there was an even more diversity of shows coming from the USA. This was shown according to the magazine Screen Digest, that in 1994 there was a market penetration of 12. 4 per cent rising to 14. 8 percent and in 1992 the BskyB audience share 4. 8 per cent (the Guardian august 1992) but this had risen to 8. 5 per cent (screen digest 1995) this was showing that even though it was a slow and steady process but cable and sky where both starting to become dominant forces in the television markets. Comparing how we run and regulate our television companies to America is a good way of seeing how the different cultures accept the way there television Is run, already I have looked at the way the British television system is run, now I will look at the way the American television system is run. The way the American television is organized is very complex, there are many players as they call them, these are the television stations, the networks and the productions companies, at the moment there are over 700 television companies, these stations serve the area that they are in geographically by purchasing and transmitting programs. There are not many television stations that produce there own programs apart from the news, so the majority of programs come from either the networks such as FOX and HBO or from production companies. In America a majority of television is also filled with advertising, these adverts are a massive source of income for the networks, especially when there are huge events going on for example the superbowl, as this is one of the biggest sporting attractions in America and millions of people will watch it therefore there has always been a bidding war to get there adverts shown at this time. That is one major difference compared to the way television is run in Britain, the American television network is dominated by adverts where as we have channels such as the BBC channels that do not rely on adverts. Compared to British television stations, American networks are by law not allowed to produce any primetime material, therefore this stations rely a lot on production companies to make there shows, this is the complete opposite to the BBC, who will produce there own shows. But even though our stations produce our own shows, and American networks rely on outside productions companies, why is it that there shows are more successful in our country than our shows are in America? Is it to do with culture, already have I explained the difference in the way that the American and British television systems are different, but why is it that we easily accept these shows on to our channels. One reason I believe that these shows are shown over here and why there is so many is that fact that the majority of the American shows are shown on channel four, channel four being the channel that is most like a American network as it relies on independent productions and therefore will export shows that are successful in other countries. Looking at American shows compared to British shows, British shows tend to be more about there won culture and how Britain is, although there is a tendency to see that Americans are very patriotic, I believe that this is not represented in there shows compared to British shows.

The Love Song of J. Alfred Prufrock by T.S. Eliot Essay -- Papers

The Love Song of J. Alfred Prufrock by T.S. Eliot The Love Song of J. Alfred Prufrock was written by T.S. Eliot in 1917. When looking at the title, one can immediately assume that this poem is a love story or even an actual love song. Actually, after reading one will find a great struggle and in fact no love song will be sung. The poem begins with a short passage from Dante’s INFERNO. With this reference, it immediately gives an eerie feeling of something evil or possibly something related to the devil. Reading the translation of this passage though, it leads you into feelings of sympathy for the man. It concerns a man and his identity, much like the actual poem. This passage and its entire translation implies that in the poem Prufrock is only speaking because he is sure no one will stop and listen to him. Because we are reading the thoughts of the narrator in the first stanza the entire thing is very incoherent and it does not really make sense. As the poem progresses though, Prufrock continues to repeat ideas and phrases which brings a little more concreteness as to the path of the story. For instance, the usage of the phrase â€Å"you and I†. This line includes the reader into the poem, suggesting that by following along with him, one would better be able to understand his problems. The images of the opening lines portray a dreary neighborhood with cheap hotels and restaurants. This is where Prufrock calls home. He invites the reader along on his journey. Specifically, in line 12 he is making a visit somewhere. Immediately this conjures images of the places that he and the reader will go together. He gives ideas about occasions like an afternoon tea party where women talk about Michelangelo. The correlation betw... ...t his love to this woman. Many people have experienced situations in life where felt they wanted to speak out and speak up, but were fearful of the consequences therefore leaving nothing said at all. T. S. Eliot also was able to create a wide array of feelings for Prufrock. A more dominant feeling was that of sympathy for Prufrock. The great use of language encouraged the reader to want for Prufrock to sing to this woman. It involves the reader in the story. You feel as though you need to give him encouragement, or maybe a cheering section so he will go ahead and express himself to her. At the end of the story, I experienced anger towards this man because he put so much time and effort into planning his big approach, he completely quit. He decided that he would give up completely on this girl. Now he is old and does not have anyone to share his love with.

Decision Making for Behemoth Motors Corp

Business management has become one of the most popular jobs in the world . Wally Wizard, as GSPN manager, needs a keen eye to ensure that the business is running with no hitches, no obstacles to success and no decrease in revenues. First, it is important to define what Wally Wizard’s problem is. Superficially, Mr. Wizard has no problem with the outfit, because statistics show that only 2% of their products fail quality control. However, upon closer inspection, Mr. Wizard does have a problem: the direct materials that they utilize are acquired pursuant to monthly contracts.Even though there are no future obligations under the contracts, BMC is still vulnerable to his suppliers’ whims: sudden increase in rates or the possible non-renewal of their contracts the following month. Now that the problem has been identified, what alternatives do Mr. Wizard have? A perfect opportunity in an offer made by Far East Enterprises, Ltd. comes along. Although production costs are a frac tion higher than BMC/GSPN’s current operations, FEE offers a two-year contract that would presumably contain less risk than the current system.However, if Mr. Wizard opts for the outsourcing, what to do with their 100 strong employees? Mr. Wizard already has the relevant information he needs so that he can make a viable, intelligent and profitable decision. Behemoth Motors Corp. 2 (1) FEE assures the same quality as the current BMC/GSNP quality. (2) The FEE outsourcing is covered by a contract. (3) The factory floor space vacated by the business operations can be a source of savings. (4) FEE’s delivery schedule is as reliable as BMC’s. (5) BMC’s supervisors can be absorbed by other BMC units.Therefore, the only problem is the laying off of 100 laborers. The solution to this would be intense collective bargaining agreements with the union. The FEE contract will commence on July yet, buying time for the company to make negotiations. Labor standards and regu lations do not enjoin employers from discharging or laying off employees (Kim 2003). The employees may be given three months’notices of their discharge. In lieu, Mr. Wizard can monetize the three months notice, which will provide ample support and time for the employees to gain employment.Unions are amenable to notices specially if the workforce to be discharged is paid off. This is an opportunity cost for BMC/GSPN, wherein Mr. Wizard quantifies the cost of sacrificing his workforce, in favor of obtaining the benefits of the FEE contract (Jay 2004). Mr. Wizard will wake a sound managerial decision by opting for the FEE Behemoth Motors Corp. 3 Contract. Why? Most of the qualitative factors in making decisions are soundly met (Relevant Costs): (a) Quality is assured; (b) Delivery schedules will be met;(c) FEE is a reputable outsourcing company which will in turn uphold the reputation of BMC/GSPN; and (d) As result, customer opinion will be high and their satisfaction guaranteed . To conclude, studies have shown that outsourcing benefits include better planning, higher points of operational consistency, and faster implementation of new techniques and strategies (Ferrell 2003). Behemoth Motors Corp. 4 References Relevant Costs for Decision Making, Retrieved May 27, 2008 from: http://www. mhhe. com/business/accounting/garrison/Student/olc/garrison9emgracct_s/chapterindex13.htm Jay, B. (2004). Relevant costs for decision-making, Retrieved May 27, 2008 from: http://www. accademy. com/students/publications/student_accountant/archive/2004/47/1163453 Ferrell, Keith. Outsourcing Benefits May Be More Than Monetary, Retrieved May 27, 2008 from: http://www. informationweek. com/news/services/showArticle. jhtml? articleID=15200441 Kim, Wang Bae. Economic crisis, downsizing and â€Å"layoff survivor’s syndrome†. Journal of Contemporary Asia, 2003. Retrieved May 27, 2008 from: http://findarticles. com/p/articles/mi_go2234/is_200310/ai_n9366529

Case Study Formula 1

Q1. What do you need in order to succeed in Formula One? The case studies emphasise that all three racing teams focussed on different strategies. Their strategies changed within the environment and circumstances, but what is overwhelmingly evident is that a team needs all the elements to be in synergy and for focus to be on every aspect of the strategy. As the old adage, ‘A team is only as strong as its weakest link. This means that in order to be successful and to maintain success, you’ve got to get all the elements right, the overall package, the budget, the designer, the engine, the drivers, the organisation and every aspect, from what is deemed most important to the least important, all play an essential part of sustaining a winning team. The strategy employed has to be all encompassing and must definitely not rely on any one aspect only, as this has proven to be short lived, and cannot sustain long-term success. A distinct advantage is for these racing teams to be afore with latest technology and to ensure a good relationship with its sponsors and suppliers especially the engine suppliers, as was evident with the Honda partnership in supplying engines. Another dimension is the attitude, drive and enthusiasm of the team. Their desire to win and the extra effort they put in, not just to rely on a fast car or good driver, but also to have a focussed mindset and good inter-relationships. 2. Why do you think your team were successful during this period? The Ferrari team was successful during this 2000 –2004 due to them changing their mindset from the conventional and adapting to the rapid advancement of technology. Even though they had the money, resources and discipline they lacked the innovation to move forward and keep up with the rest of the world with respect to technology. By recruiting John Bernand the top technical designer and setting up the GTO plant in Guildford gave Ferrari the edge they needed. This plant focused on long term R & D and the Marnello plant concentrated on the current design and activities. Both long term and short term strategies were being fulfilled and a synergy was formed. The death of Enzo Ferrari gave rise to a new management team with a different management style. This created some problems/shift within the organisation but it also gave way to benefits, as the saying goes, â€Å"Change is as good as a holiday†. The new management team was able to amalgamat the human resource plan, marketing plan and financial plan to ensure sustainability of the organisation. They recruited the right people to compliment the business and take their business to new heights. The new team helped Schumacher to world titles. In addition Schumacher’s talent as a driver coupled with his motivating skills provided a base for an excellent performing team. Ferrari’s supply chain was critical for the sustainability of their company. Long-term commercial and technological partnerships were set up with Marlbaro and Shell which maximised the benefits of Ferrari’s investments. These partnerships provided the technical and financial support needed. 3. Why were they unable to sustain this success? One of the key reasons that Ferrari was unable to sustain their success was as a result of complacency. The developers at Ferrari lack the foresight to acknowledge that the design of the product i. e the F1racing car. The strategy that was adopted by Team Ferrari focused primarily on the engine that ran the car, this owing largely to the fact that this was the ideology of it’s chairman Enzo Ferrari, this strategy was entrenched in the technical development team. Ferrari believe that by building better faster engines that their cars would remain unbeatable. This strategy was effective however only for a period of time. Other teams had realised that there were other aspects of the cars design that contributed to it’s performance. As result the strategy of these teams shifted from finding the perfect engine to designing the perfect race car that was aerodynamically efficient, who’s chassis were lighter and therefore sought to find an engine that compliment these new designs, this was achieved with the use of the V12 engines which perfectly. Whilst all of these technological developments were taking place in the F1 arena, Ferrari chose to focus on it’s long term strategy which focused on the development of the V6 turbocharged engine. This essentially meant that their drivers were now competing with cars that no longer held a competitive advantage, in fact the cars were now considered inferior. The fundamental flaw in this instance was that Ferrari had ignored the change in trends in the immediate environment and stuck to what they felt worked. The strategy was to exploits their strengths but neglected the opportunities that presented themselves. They had failed to respond to an immediate threat, thus exposing their weaknesses and allowing themselves to retrogress to the extent that Ferrari was no longer considered a threat. This was further compounded by the problems that were being experienced between Audetto and Laude, Ferrari’s strength was derived somewhat from the relationship between Team Boss and Driver and with Audetto not being able to accomplish this, it impacted on the performance of the team. In addition, the heavy reliance on the driver, meant that the team was left at the mercy of it’s driver, this was evident when Laude was unable to compete for six weeks, this allowed the competition to close in on the lead that Ferrari had established. What this showed was Ferrari’s inability to adapt to a change in circumstances. The strategy that it had employed during this time did not include contingencies. What could they have done to sustain their success further? A key consideration for Team Ferrari should have been the technological advancements that were taking place in terms of the design of the vehicle. It was undoubted that Ferrari had the necessary resources at their disposal to have developed a car that other manufacturers would have envied which in fact they did manage to do. However their strategy should have been innovative to have explored a more integrated approach to the design of the car. They should have exploited the opportunity of forming alliances with key design engineers that specialised in the field of aerodynamics as that was a growing trend in the F1 arena. Management should have been more in tune with the immediate environment and had the foresight to have identified the shifting trends and re-strategized to accommodate the trends thereby ensuring that they remained more competitive. Further, the changes in the management team should have been limited to allow for the team to adapt to the technological changes that were taking place around them. The strategy of Ferrari should have focused on fully utilising its strengths to exploit the opportunities that presented themselves thereby addressing the threats imposed by it’s competitors. 4. Conclusion: In order to have remained competitive or in fact dominant Ferrari should have adopted a more entrepreneurial approach to it’s business and seized the opportunities to be innovative to point of being the benchmark in Formula One racing. The strategy should have been influenced more by the technological environment in which it competed as a opposed to the historical goals of a single individual. It should have sought to make it offerings to the F1 world current and innovative, resourced should have been channelled towards an integrated approach to the manufacture of a Formula One car that was both innovative yet extremely competitive, thus ensuring that Ferrari remain at the forefront of innovation and Formula One racing.

Product Mix of Johnson Johnson Essays

Product Mix of Johnson Johnson Essays Product Mix of Johnson Johnson Essay Product Mix of Johnson Johnson Essay Nirma is one of the few names which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i. e. the consumer. Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s, where the domestic detergent market had only premium segment, with very few players and was dominated by MNCs. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs. 3 per kg, when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. The performance of Nirma during the decade of 1980s has been labelled as ‘Marketing Miracle’ of an era. During this period, the brand surged well ahead its nearest rival – Surf, which was well-established detergent product by Hindustan Lever. It was a severing battering for MNC as it recorded a sharp drop in its market share. Nirma literally captured the market share by offering value-based marketing mix of four P’s, i. e. a perfect match of product, price, place and promotion. Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world. Looking at the FMCG synergies, Nirma stepped into toilet soaps relatively late in 1990 but this did not deter it to achieve a volume of 100,000 per annum. This makes Nirma the largest detergent and the second largest toilet soap brand in India with market share of 38% and 20% respectively. It has been persistent effort of Nirma to make consumer products available to masses at an affordable price. Hence, it takes utmost care to provide finest products at the most affordable prices. To leverage this effort, Nirma has gone for massive backward integration along with expansion and modernization of the manufacturing facilities. The focal objective behind modernisation plan is of up gradation with resource-savvy technology to optimise capabilities. Nirma’s six production facilities, located at different places, are well equipped with state-of-art technologies. To ensure regular supply of major raw materials, Nirma had opted for backward integration strategies. These strategic moves allowed Nirma to manage effective and efficient supply-chain. Nirma has always been practiced ‘value-for-money’ plank. Nirma plans to extend the same philosophy in categories as commodity food products, personal care products and packaged food. Distinct market vision and robust infrastructure allowed Nirma to have cost leadership. Apart from this, lean distribution network, umbrella branding and low profile media promotions allowed it to offer quality products, at affordable prices. In present scenario, an inspiring 59-year-old persona, Dr. Karsanbhai K. Patel, leads Nirma, playing role of key strategic decision-maker, whereas his next generation has already skilled management capabilities. Shri Rakesh K Patel – a qualified management graduate, is spearheading the procurement, production and logistic functions, whereas Shri Hiren K Patel – a qualified Chemical engineer and management graduate, heads the marketing and finance functions of the organisation. Shri Kalpesh Patel, Executive Director, leads the professional organisational structure. The man behind the success of Nirma phenomenon – Dr. Karsanbhai Patel is a recipient of various awards and accolades. He has been bestowed with various awards like†¦ ? Udyog Ratna by Federation of Association of Small-Scale Industries of Gujarat, New Delhi. Outstanding Industrialist of Eighties by Gujarat Chamber of Commerce and Industry, Ahmedabad (in 1990). ?Gujarat Businessman Award in 1998 by Gujarat Chamber of Commerce and Industry, Ahmedabad. ?Excellence in Corporate Governance Award by Rotary International District 2000. ?AM Hall of Fame, _______. Shri Karsanbhai has been awarded an Honorary Doctora te by Florida Atlantic University, Florida, USA in the year 2001 in recognition of his exceptional accomplishments as a philanthropist and businessman. This world has also recognised his ability, acumen and wisdom and in recognition of the services rend

Why The Adventures of Huckleberry Finn should not be banned

Why The Adventures of Huckleberry Finn should not be banned A 16-year-old young man watches Jerry Springer as the hostile Ku Klux Klan shout racial slurs at African-Americans in the audience. His mother walks in the room, snatches the remote control all tells him he is not to watch such shows; then, she changes the channel to CNN and watches a black farmer beat a white landowner over a land dispute in Africa. However, as much as the mother tries to cover her sons eyes and ears, she cannot shelter her son from reality forever because no matter what channel-on television or in life-reality will blow the roof of the shelter that she continues to construct. Similarly, the board of education in California tries to shelter their students as they continue to ban the controversial novel The Adventures of Huckleberry Finn by Mark Twain. In his satire, Twain provides students with American History when he exposes the way his society treats African-Americans prior to the Civil War. Cosmopolitan California fears this exposure as the readers! learn about the brutal real world. Comparatively, students learn from Hucks trials and tribulations about their own true morals. Thus, Huck Finn should not be banned from a high school curriculum because it would deny a student: factual history of American society, harshness of our society, and the chance to develop morals and a conscience that is needed in society. Today, California tries to shelter their students from the novel because it severely exposes the way society treated African-Americans prior to the Civil War: as insignificant property rather than people. Hucks shameful father, Pap, talks about a well-dressed black professor, There was a free nigger there, from Ohio...I says to the people, why aint this nigger put up at auction and sold? (Page 32-33) Paps reference to a black man as a nigger, the racist term for blacks, automatic...

Negative Shopping experience assignment Example | Topics and Well Written Essays - 500 words - 1

Negative Shopping experience - Assignment Example Ignorance from the staff when trying to enquire about something also makes it uncomfortable when shopping in a given store. The presence of these experiences tends to make shoppers shy off from visiting a given shopping store for their shopping. Lack of the customers preferred item on a particular shopping center makes the experience more frustrating. It always feels good for any shopper to find his or her preferred item with ease, when the process of obtaining the item becomes tedious, then the experience is always not good as the shopper has to move from one shop to the other wasting lots of his or her time. Shopping together with irritating shoppers who usually dont care what they do in the shops may be a bad experience too. Some shoppers are always not patient, and some tend to overrun the queue to do their payment acting as if the other shoppers are not in any hurry. Such shopping habits are so irritating and make the experiences too bad for some of the shoppers. Some of the malls usually insist on their customers to carry out their shopping online, and the retailers will in turn organize for the delivery of the goods. The problem with this type of shopping is that, there will always be late deliveries, the customer care number indicated may fail hence the customers may fail to ask some important questions before shopping from the store. A study carried out to know why some clients are not comfortable with this type of shopping has identified that the shopping method is very demanding as the potential customers are bound to take lots of time trying to browse through the net and the information given to describe the products is very minimal. The result of this is the delivery of low-quality goods that do not meet the expectations of the customers and affect the experiences of the customers negatively. Again, most of the online shoppers have complained of clicking through many pages that makes the whole process

Analysis of the Movie The Women Essay Example | Topics and Well Written Essays - 1000 words

Analysis of the Movie The Women - Essay Example The major technicalities that will be studied in the paper from the source of the Crystal Allen character are presentation and representation acting, personalization, emotional life of the character and importance of casting etc. Presentational and Representational Acting The role of Crystal Allen in the story can be presentational acting at the second interval of the film. The technicality of presentational and representational acting has a variance in its context. Representational acting is merely noted in plays where the actors have to play more than one role. This is associated with the simple background and context to the story. In the presentational acting, it is quiet evident that the actor plays a single role with a customized setting. As studied by the authors Hagen and Frankel, â€Å"Formalized, external (Representational) has a strong tendency to follow fashion. Internal acting presentation rejects fashion and consequently can become timeless as human experience itself (H agen and Frankel, 2nd Chapter). This clarifies the position of characterization of Crystal in the movie. It should be noted that the character of Crystal has shown vibrancy by appointing villainous role. The nature is practical in real life and, thus, it does not challenge the conscience of the audiences. The director projects a different view of the character by appointing her villainous side mentioning a setting which is real. The audiences of the movie are able to witness the reality of relationships which might miss out on trust. There is no representational acting done so far by Crystal as the role remains customary where she is depicted as a vamp of the story. The change or transition in the context of her character becomes obvious when the director presents Crystal to become consciously unfaithful to her husband despite knowing that he divorced her wife in order to marry her. This shows that the presentational acting is up to the mark and indicates the audiences about the rea l slot which they might have around them. This is how audiences relate their lives with the stories of film (Cukor). Emotional life The character of Crystal Allen is relatively strong in the movie because she has a dilemma of keeping sincerity with her partner. On the front, it can be observed that she is a bad woman in the story but it should be noted that the negativity of her character in the film is merely because of emotional imbalance in her life. As per analysis of the character, it can be said that she was nothing in terms of personalization as she has been depicted to be a perfume stall sales girl who cannot have a true relationship with a rich guy. Seemingly, it’s her emotionally imbalanced life that she gets involved with a man who is already married to someone. This imbalance of her emotional life continues to affect other characters of the story making it easy to notice that, being an emotionally imbalanced woman, she is not accepted by the audience (Cukor). Furt hermore, the emotional imbalance in her life is noted to become severe when she gets involved in a relationship with Buck after marrying Steven. This clarifies that she is not satisfied at all being married to Steven. She seems to be satisfied emotionally with the materialistic environment. Her desires and aspirations are greatly materialistic making it evident that the role of Crystal is of the typical women who want to have all the comforts