Flying on a Full Service Airline as Opposed Low Fair Discount Carrier Term Paper

Flying on a Full Service respiratory tract as Opposed Low Fair Discount Carrier - Term Paper ExampleThe flight path is home to more than 35000 employees who are the backbone of the air duct corporation. The employees are provided with friendly working environment to back up them deliver the best services to the customers. southwestern United States Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the flight path to grab a large merchandise share. Executive Summary of Marketing Plan The marting scheme is an important aspect for the company to launch a new ware. The marketing strategy involves factors like luff market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to patsy the desired market. Competitor description and the analysis of dire ct and indirect competitors is likewise an important part of a marketing program. The strategy followed by the competitors and its weakness can provide the airline company advantage. ... Pricing strategy can make customers opt for the companys intersection or reject it for being expensive. The right method to implement a pricing strategy is to make the product valuable in terms of its price. The implementation plan fin on the wholey needs to take place considering all the marketing strategy factors. A proper analysis of these factors can provide better knowledge to the Southwest Airline Company regarding the launch of its new full service airline. Description of Target Market A group of people who are looked upon by the company as the customers which can fit in the marketing strategy adopted by the company can be termed as the target market. Target market is the most essential component to a companys marketing plan. Southwest Airlines marketing plan largely depends on the 4 Ps of marketing mix and the target market to limit the success of its new product. Target market can be segmented into the following four move Geographic Segmentation Southwest Airline can segment its desired target market ground on the nation, state, region, country, etc. to which a customer belongs. The airline company then can decide whether it wants to influence in selected geographic regions or across every geographic area. The airline has to accordingly develop its product or service (Kotler & Armstrong, 2008, p.173). Demographic Segmentation Demographic segmentation is another variable which divides the target market based on the factors like age, religion, gender, family, etc. This segmentation can prove to be a gratuity for the airline company as it is easily measurable and can be used to select the target market for its new product or service. Psychographic Segmentation This segmentation can help the airline company to divide the customers on the