Drunk Tank Pink Response

The environment consists ot a combination ot physical and psychological components that continually influence one another. Albert Mehrabian (1976) claims that people react emotionally to their surroundings. He says that emotional reactions can be accounted for in terms of how aroused, pleasurable, and dominant people are made to feel. How we feel about a place affects how we behave in that place. O'Donnell ; Kable (1982) describe three things that affect this relationship (feelings/ ehavior). 1) The â€Å"perceived† environment is not necessarily the â€Å"real† environment (social context affects our interpretation of physical setting: church/disco); (2) Physical environment reflects the principles of a social and cultural system (symbols of ideology); (3) We have a basic need to feel psychological as well as physical comfort in our environment. Grocery Store Topics Appeal to target audience Keep kids' products within their reach Create visual interest w/ patterns or c olors.Quick, to-go items up front Spacious and open Comfortable atmosphere with music and chairs Use natural lighting, highlight, and spotlights Keep up with season d ©cor. Aware of spacing Provide other services†community center Cleanliness and fresh smell Abundance Buy things as combo Keep customers in store as long as possible Try to keep your consumers' eyes off the ceiling and off the floor†want to keep them looking at the products. yellow and red Make it easy to buy things.